Millions of loss, billions worth - all Roger?- Inside Paradeplatz Inside Paradeplatz Inside Paradeplatz

The on sports company of Swiss young entrepreneurs who started in a mini apartment 11 years ago and now want to conquer the world with their sneakers shows all the madness.

Last year the company suffered a double -digit million loss, and in the current year it made it just into the black numbers.

Nevertheless, the leading US banks aim at a corporate value of up to $ 8 billion in overseas when I am overseas.

Loss booth with billion-dollar value-how does that work?

Quite simply: a good product, enriched with glamor by Mitinvestor Roger Federer, and then accuse the hungry audience with the paper to eat.

Buy investors, no matter what the title costs.The ratio of mini-profit at maxi price shoots high in the on-share in the non-measurable area.

Already Nike, a brand that has been known for decades, has a price-profit ratio of well over 50.Not too long ago, twenty times the upper limit was.

How Comes?

The myriads of free money for banks and wealthy lead to absurd reviews.On competes against Adidas, Nike and others, the company is young, it has piled up losses during stormy growth.

Now the makers are becoming difficult, this breastfeed their hunger for extra performance.So how should the company conquer the sports world?

This does not seem to be a relevant question for investors.Everything that comes onto the market is bought.What Else?About minus interest on the Sparbüchli?