Nike legally takes action against New York art collective

The sporting goods manufacturer Nike complains against the art collective MSchf. The reason is the controversial "Satan Shoes", a cooperation with the rapper Lil 'NAS X

in the shoes that came on the market last week in an edition of $ 666, each with $ 1018 A redesign of the Nike-Air-Max-97 sneakers, which was provided with pentagrams and a reference to a biblical verse from the Luke Gospel ("he said to them: I saw the Satan fall from heaven like a flash" ). In addition, the sole supposedly contains a drop of blood from members of the New York art collective MSchF Product Studio. The Nike group apparently did not find the campaign very successful and initiated legal steps for violating trademark rights against MSchF. In the lawsuit before a federal court in New York, it is said that the shoes were produced "without the consent and authorization of Nike". oss-cn-hongkong.aliyuncs.com/drawing/article_Results_6/5/406dc7b928b32c7b30592f1d3b09_1.jpeg "Alt =" Nike goes legally against New York art collective before "Title =" Nike goes legally against New Yorker art collective "> /P>

The "Satan Shoes" are a collaboration of MSchF with the rapper Lil 'NAS X, which in the video for his new single "Montero (Call Me by your name)" "in a hell scenario with a devil figure see. According to the Reuters news agency, Nike asked the court to immediately prohibit MSchF to carry out orders for the shoes. The company also requires compensation.

According to MSchF, the shoes are already sold out, one last couple is to be raffled off via social media. The collective is known for dropping projects and products according to the type of fashion industry on their website that play with mainstream mechanisms. For example, the flu created "Birkinstock" sandals, which are made from the legendary "Birkin Bag" by Hermes, or an app that scores all the episodes of the TV series "The Office" on the "Slack" office platform. The "Satan Shoes" caused a sensation in conservative circles. For example, the Republican US Gouvenurist Kristi Noem from the US state of South Dakota tweeted that the product could harm children.