Nike enters the metaverse, takes over Ahyptes NFT startup RTFKT
- By sennenqshop/li>
- 624
- 21/06/2022
Nike is the youngest large public company that enters the world of the NFTS and meta verse.
The group announced this on December 13-and as a result of the number of search queries from NFT collectors and fans of Nike-Nfts overnight (data from The Sole Supplier).
AnzeigeJohn Donahoe, President and CEO of Nike, Inc.:
Nike joins his competitor Adidas in the Metaverse ecosystem.According to the data from The Sole Supplier, he also recorded a slight increase in search queries at Adidas NFTS after the announcement of the Nike takeover.
What is RTFKT?
RTFKT is an NFT startup and was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev.The company uses blockchain technology to create unique sneakers, digital artifacts and NFT collections, for example.According to the official website, they were "born in the meta personation" - and that has shaped this to this day.
One of the biggest moments of RTFKT was probably last February when they merged with transgender artists Fewocious and sold 621 unique NFT sneakers.According to Wall Street Journal, they brought in $ 3.1 million in just seven minutes.
Yesterday evening, after the announcement, co-founder Benoit Pagotto wrote on his official Twitter account:
Nike joined the blockchain area years ago
I don't know if you know the word "cryptocicks".It is a patent that the US patent office awarded to Nike in December 2019.
Cryptocicks is to get a digital asset when buying a couple of shoes.Then these shoes are identified using blockchain technology.And if you sell it, property is transmitted in both real and digital assets, according to TNW.
Last month, Nike entered into a partnership with Roblox and created a metaverse name "Nikeland" on the Roblox online game platform.Nikeland comprises Nike buildings, fields and arenas and, according to the official Nike website, is inspired by the company's real headquarters.
In addition to Pepsi, Nike is another large company that enters the blockchain area.The more companies enter this area, the more attention they will receive from their fans and customers.What in turn gives you confidence in this new area.
Since Nike and Adidas have already entered this area, we can assume that other sports clothing companies will follow.What happens if these companies bring their latest products to the market in the meta persons?Real customers could plunge to the meta -verse to use them.
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Last updated on December 15, 2021