Adidas and Nike News: Competition from the USA is running away from Germans
- By sennenqshop/li>
- 642
- 03/05/2022
Adidas The Nike complex from Adidas
by Julian Heissler, Jörn Petring and Peter SteinkirchnerFewer shops, more digital business and highly emotionalized customers who constantly demonstrate brand loyalty: The two industry giants Nike and Adidas compete with similar concepts - to the disadvantage of the Germans.
Image: Illustration: Patrick ZehThe Adidas numbers are shiny. But Kasper Rorsted wants more. Whether marketing, sales, digitization: The Adidas boss copies the great role model Nike - and thus cements the role of the eternal second.
The major strategic lines of a company can sometimes be seen particularly well in a small example. In 88353 Kißlegg, for example, in the south-east of Baden-Württemberg. A good 9000 people live here, Lake Constance is about half an hour away. There are green hills, lots of nature and only two major roads. Achim Linder's running shop is located on one of them, Schlossstrasse.